Itchy Dog?
Itchy Dog?
Itchy Dog?
Itchy Dog?

Unsure if your dog has an itch problem?

Owning a dog with a severe allergic itch problem can be upsetting and frustrating for the whole family, not to mention distressing for your beloved pet.

Depending on the cause of the allergy, some dogs are itchy all year round and some only itch at certain times of the year.

The good news is that innovative and effective therapies are available to ensure that neither the dog or family need suffer as a result.

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You may be concerned that in the past you have been unable to resolve the problem, but with understanding of allergic conditions improving all the time, effective treatments and solutions are available.

Signs your dog may have an allergy
affecting the skin

What is an allergy?

Dogs, just like people, can show symptoms of allergy when their immune systems recognise certain everyday substances as foreign. Even though these substances are harmless to most animals, a dog with allergies will have an extreme reaction to them. The skin is one of the most common organs to show symptoms of allergy.

What is an allergy?

What are the skin symptoms of allergic skin disease?

  • Red, itchy skin
  • Increased scratching
  • Chewing, especially around the base of the tail and paws
  • Itchy ears and recurring ear infections
  • Constant licking

Dogs with an allergic skin condition may also suffer from skin infections, which may cause hair loss, scabs or crusts on the skin.

What can dogs be allergic to?

A few common allergens include:

There are many others and your vet may need to run an number of tests
to find out the true cause of the allergy.

What are you and your dog looking
for from an itch treatment plan?

FAST relief from itching

  • Starts to work within the first few hours
  • Reduces the redness and soreness caused by scratching


  • Can be used for short term (seasonal or acute) allergies and longer term (ongoing) allergies
  • No interruption of other vital medications your dog may need
  • Doesn’t interfere with important tests your vet may run to determine the cause of the itch


  • Infrequent, unwanted or inconvenient side effects


  • Simple daily medication
  • Easy to give, with or without food

Other owners’ experiences

"We nearly lost Eric because of his allergies. We had years of frustration as a result of trying different therapies which didn’t help Eric’s itching at all. I thought we would never solve the problem and would have to end his suffering. Then my vet changed the care plan to a simple daily medication. Eric was like a different dog! His itching stopped overnight and his sore skin calmed down and repaired within days. The results have transformed our lives... and Eric’s."

Lesley, owner of Labrador, Eric

"Daisy was scratching from quite a young age. After a series of blood tests and skin tests, Daisy was diagnosed with an allergy to dust mites. Some treatments helped with the itch, but she gained weight and had other associated problems, so we had to stop them.

We tried constant baths with medicated shampoos and at times she scratched so much that she got skin infections and needed antibiotics. It was very difficult. Then I heard about a different approach from our vet. Within 3 or 4 days, we could see a marked improvement and in 2 weeks, we could see it really was working. She’s a happy, itch-free dog again."

Debbie, owner of Staffordshire Bull Terrier, Daisy

When you suspect allergic dermatitis


Ask your vet today
about fast relief from
allergic dermatitis

Brought to you by Zoetis, the
manufacturers of APOQUEL®